Exploring Europe

This 3-week international course offered an immersive opportunity with lectures in international business, finance & marketing, and a chance to explore the culture and history of countries all over Europe. We visited historical landmarks in Brugge and Paris, participated in a group scavenger hunt among beautiful churches in Amsterdam, and conducted marketing research among local markets and stores located in Belgium, Antwerp. Our research was on different product packaging and food labeling that you wouldn't find in America - after all, you won't find Diet Coke sold anywhere in Europe.

This program and marketing project provided students with a holistic educational experience while allowing them to explore the world beyond the classroom.