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Calypso Consulting Competition
Project type
Digital Marketing
Date
12.8.24
Location
Milwaukee
Content Lead
Outline and develop a content strategy using content marketing techniques that resonate with target personas and achieve the brand’s objectives.
CALYPSO, a Milwaukee-based beverage company, sought to enhance its social media presence and deepen connections with its audience. Our team collaborated directly with Calypso to devise innovative marketing & content strategies aimed at expanding their reach and engagement on social media. We created personas for effective targeting, planned a content for social media, and identified two media influencers for a collaboration with the brand. This project not only highlighted the brand's unique offerings but also fostered a stronger community around their products. We are excited to share the creative solutions we developed together!
